WOLF@Best Buy is an engaged and inspired network of several thousand employees, customers, partners and friends that benefits both the individuals in the network, our business and our communities through our pillars of commitment, network and give back. We look to impact the retention of great female employees, to impact the company through employee engagement and to drive profitable market share for the business.

Whether you've been a part of the network for years or just hear about WOLF today, we're glad you're here!

Driving Business Results

Employees engaged through the WOLF network, both in the US and emerging markets, help Best Buy address:

  • Engagement. Increase participation in WOLF programs and initiaives among employees, particularly with female associate in our stores. Over five years, several thousand employees and individuals have engaged with WOLF and its programs.
  • Retention. We provide development and leadership opportunities to help decrease voluntary turnover of female employees across the business. From fiscal 2005 to fiscal 2008, companywide turnover reduced by 2% — while female turnover reduced by 5%.
  • Profitable Market Share. Through female customers, we look to increase Best Buy's market share in consumer electronics, technology and related services. Best Buy reached its all-time high female market share in FY09.
WOLF photo

WOLF Words

Here are the terms you need to know!


  • WOLF = Women's Leadership Forum
  • Packs = Our WOLF packs are made up of corporate and retail employees who meet monthly for two years to innovate for the business.
  • Dens = Dens are made up of retail employees and focused on innovation in your local market. Anyone can start a den!
  • Omegas = Omegas are our consumers who come together to participate in 90-day innovation projects based on a business need.
  • Gammas = Like Omegas, Gammas are our consumers. However, Gammas are 12-15 year old girls!