Liz Haesler

Co-Leader of WOLF, vice president, Home Life and Trend for Best Buy

Liz Haesler is vice president, Home Life and Trend for Best Buy Co., Inc., a multinational retailer of technology and entertainment products and services. She brings more than 20 years of professional retail experience and a successful history of innovation, managing large teams and fashion merchandising to her role, which is to drive growth of the Home Life category, bring trend perspective across the business, and sustain close working relationships with key vendors.

Additionally, in 2009, Haesler was also named co-leader of WOLF (Women's Leadership Forum) at Best Buy, a vast network of thousands of Best Buy employees who work with individuals, brands, partners, stores, and communities to help Best Buy build strong women leaders and capture a greater share of the female consumer electronics market. She has been an active member of the WOLF network since joining Best Buy in 2005, and shares leadership responsibilities with Mary Stoddart, vice president, territory general manager.

She is currently responsible for the development of the Home Life strategy, marketing, P&L and running the business. Haesler also oversees the Trend team, which she developed in 2007 to help the company explore new opportunities for the customer, closely connected to the retail teams. This team helped integrate a fashion accessory line from well-know fashion lines including Dooney and Bourke, Steve Madden, Betsey Johnson and Liz Claiborne. The team helped integrate fashion and design into traditional categories for consumers. Haesler and team continue to help the company identify and understand trends that are relevant to consumer electronics and develop strategies to best integrate these trends into solutions for consumers.

Haesler joined Best Buy in 2005 as vice president of customer centricity, where she developed strategies to increase the company's market share with female consumers. She was then promoted to vice president of emerging businesses, directing a team to develop a new multi-channel approach to business that resulted in a new store training program and merchandise categories. While vice president of customer research and development for home theater and home life, Haesler's leadership, vision and strategy resulted in product tests in outdoor living, new recreation products and a furniture reinvention.

Prior to Best Buy, she served as the executive vice president of TV, merchandising, marketing, internet and production for ShopNBC. Before joining ShopNBC, she was senior vice president of women's apparel at Marshall Field's, a division of Target Corporation.

In addition to her wealth of retail experience, Haesler has been involved with numerous leadership training programs through Best Buy, including WOLF and Lean Six Sigma programs.

Haesler currently serves as a board member of Children's Cancer Research Fund, and an active member in a local women's leadership group. She has also served as a board member for the Minnetonka Boys Basketball Association, the Minnetonka Parent-Teacher Association, the Jungle Theater and The Gott Foundation. Haesler is a graduate of Kenyon College.