First of all, we want to thank everyone who joined us for our conference last month. It was wonderful to come together with so many of you who have been a part of WOLF@ Best Buy’s history. Whether it was your first WOLF conference or your fifth, we hope you not only enjoyed the experience but left with real tools to help grow the business.

During our time together, you heard firsthand from leaders like Brian Dunn and Shari Ballard and in various workshops about the many opportunities the WOLF network has to help Best Buy grow profitable market share-especially in key areas such as appliances, mobile and services. This is our common task. This is our chance to show just how powerful this network can be when leaning in the same direction. You are making a difference!

As we said in our closing remarks, make sure you continue to share everything you learned with others in your store. You learned about attitude and happiness-and how one can impact the other. You learned about ways to bring your ideas to life to create better customer experiences. You learned about the power of your voice and how to use it to become a leader in this organization.

We thank you for helping us launch the company’s United Way campaign. In these challenging economic times, there are many people in need. Your generosity-both in spirit and in pledges and WOLF Store purchases truly makes a difference. As the United Way campaign officially kicks off later this month, we’ll be looking to you to get your co-workers excited to log on to participate in this exciting campaign!
We thank you for your passion for Best Buy and for Women's Leadership Forum! We look forward to seeing how you use our pillars of commitment, give back, and network to IGNITE fires around the company that elevate Best Buy to the next level!

Our sincere thanks!

Mary Stoddart and Liz Haesler

WOLF photo

WOLF Words

Here are the terms you need to know!


  • WOLF = Women's Leadership Forum
  • Packs = Our WOLF packs are made up of corporate and retail employees who meet monthly for two years to innovate for the business.
  • Dens = Dens are made up of retail employees and focused on innovation in your local market. Anyone can start a den!
  • Omegas = Omegas are our consumers who come together to participate in 90-day innovation projects based on a business need.
  • Gammas = Like Omegas, Gammas are our consumers. However, Gammas are 12-15 year old girls!