WOLF was founded on a simple truth. If we want to be a great place for women to shop, we have to be a great place for women to work. Our pillars are how we set out to do this important work.

  • We focus on COMMITMENT to the business, our customers, and to each other.

  • We focus on the NETWORK to build a strong and diverse circle of individuals we trust to help us both professionally and personally.

  • We focus on GIVE BACK by giving our time and energy to help and support women and girls in need in our local communities and around the world.
Pillar Photos

WOLF Words

Here are the terms you need to know!


  • WOLF = Women's Leadership Forum
  • Packs = Our WOLF packs are made up of corporate and retail employees who meet monthly for two years to innovate for the business.
  • Dens = Dens are made up of retail employees and focused on innovation in your local market. Anyone can start a den!
  • Omegas = Omegas are our consumers who come together to participate in 90-day innovation projects based on a business need.
  • Gammas = Like Omegas, Gammas are our consumers. However, Gammas are 12-15 year old girls!