To each other. To the business. We show commitment.

One of the three pillars WOLF was founded on is commitment-to the business and to each other. Being a part of WOLF means not losing sight of either.

WOLF members show commitment to each other by living and teaching Best Buy's values-'have fun while being the best,' 'learn from challenge and change,' 'show respect, humility, and integrity' and 'unleash the power of our people.' Through these values, WOLF members are committed to helping succeed both personally and professionally. WOLF members often become an extended 'family' of support-encouraging members to gain the skills to go after a big promotion or having crucial conversations when necessary!

We're also committed to driving real results for Best Buy! The work we do not only benefits those who are a part of WOLF-but all Best Buy stakeholders! We're helping Best Buy listen to female employees and consumers in a way that hasn't been done before-and that work has led to tremendous results in female retention and market share.

Pillar Photos

WOLF Words

Here are the terms you need to know!


  • WOLF = Women's Leadership Forum
  • Packs = Our WOLF packs are made up of corporate and retail employees who meet monthly for two years to innovate for the business.
  • Dens = Dens are made up of retail employees and focused on innovation in your local market. Anyone can start a den!
  • Omegas = Omegas are our consumers who come together to participate in 90-day innovation projects based on a business need.
  • Gammas = Like Omegas, Gammas are our consumers. However, Gammas are 12-15 year old girls!