Reaching Out — All Around the World

One of the three pillars WOLF was founded on is give back. Giving back is one of those great things that has a huge impact not only on the recipient of the good deed but the giver as well! Every WOLF team spends time giving back to those in need in their communities and around the world.

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Pillar Photos

WOLF Words

Here are the terms you need to know!


  • WOLF = Women's Leadership Forum
  • Packs = Our WOLF packs are made up of corporate and retail employees who meet monthly for two years to innovate for the business.
  • Dens = Dens are made up of retail employees and focused on innovation in your local market. Anyone can start a den!
  • Omegas = Omegas are our consumers who come together to participate in 90-day innovation projects based on a business need.
  • Gammas = Like Omegas, Gammas are our consumers. However, Gammas are 12-15 year old girls!