Lady Gaga and WOLF

WOLF has been known to partner with business teams at Best Buy to innovate around ways to drive our business with the female consumer. Recently one of the teams reached out to us regarding the Heartbeats by Lady Gaga in-ear headphones and asked if we could help raise awareness with our female employees and consumers.

We began work immediately on forming innovation teams comprised of men and women that had a passion for Lady Gaga and her music who could help us with this initiative. At first, some people questioned why WOLF was going to focus on something with Lady Gaga as they felt she may be a bit too provocative or controversial. Initially, we just liked the fact that these headphones were launched by her, with the female consumer in mind. But as we dug in and absorbed all things Lady Gaga (her music, her videos, and many interviews), we realized her point of view was very similar to ours at WOLF! We often talk about WOLF being a safe place where ALL voices are heard and how important this is because it brings diverse thought into conversations.

As I recently watched two interviews Lady Gaga gave; one on the Ellen show and one with Barbara Walters, I was touched by how similar her outlook is with that of WOLF. In both interviews she shared that the whole point of what she does, the music, the fashion, performance, etc. is because when she was younger, she always felt different and she felt like a freak. She said she wanted to provide a space where her fans can feel free and can celebrate. She said this is who she truly is, but it took her a long time to be okay with that. This seemed so closely aligned with the work of WOLF, that we realized how much bigger this partnership could become! We are excited for what the future holds!

by Heather Petri, WOLF Core Team